01 · Entertainment
Tarfeeh Fakieh Group
Focus · AlShallal Theme Park
Strategy and growth for one of Jeddah’s best-known entertainment destinations.
Role
Marketing & Business Development · Strategic Leadership
Discipline
Strategy · Brand · Business · Experiences · Entertainment
Context
Growth & repositioning period
Location
Jeddah, Saudi Arabia
Overview
A strategic marketing, brand, commercial and experience programme for Tarfeeh Fakieh Group, with AlShallal Theme Park as its central focus.
Connect the Group’s destinations, seasonal offers and commercial opportunities through a clear customer-facing story.
The challenge / opportunity
A diverse Jeddah portfolio spanning entertainment, hospitality, aquarium and resort destinations needed to read as one coherent Ramadan proposition without losing each venue’s character.
The thinking / approach
Walid developed the Ramadan 2026 profile as a practical sales and marketing tool: establishing the Group story, structuring the venue portfolio, and translating capacity, hospitality and production details into a clear offer.
What we built
Tarfeeh Fakieh Ramadan 2026 profile
Group and venue proposition
AlShallal corporate Iftar and Suhoor offer
Brand-placement and custom-production presentation
Structured packages across five destinations
Behind the scenes
Selected original project material.
Profile evidence
1998
Tarfeeh Fakieh Group founded
5
Destinations presented in the Ramadan profile
1,000+
AlShallal banqueting and Iftar capacity stated in the profile
“The focus was not a single campaign. It was aligning the moving parts behind a destination people already knew.”
