Role
Creative Director
Discipline
Brand · Content & Film · Experiences · Entertainment
Context
Current chapter
Location
Saudi Arabia
Overview
Original Saudi family entertainment IP developed across stories, content, music, animation and live experience.
Build a connected creative world able to move between screen, stage, events, learning and merchandise.
The challenge / opportunity
Original IP requires a consistent story and character system while many specialist teams develop different formats in parallel.
The thinking / approach
As Creative Director, Walid connects story development and creative direction with the practical demands of casting, production and partner integration.
What we built
IP and story development
Scripts, casting and creative direction
Music videos and animation
Theatre and immersive production
Events, merchandise and partner integration
Behind the scenes
Representative slots are reserved for original project documents and media.
“A story becomes a world when every format feels like it belongs to the same idea.”
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