05 · Construction technology
Muqawiloon
Building a digital marketplace for the construction industry.
Role
Co-Founder · Strategy & Product
Discipline
Strategy · Brand · Digital · Business
Context
Venture build
Location
Saudi Arabia
Overview
A digital marketplace designed to connect construction demand with a growing network of businesses.
Create a practical path from discovery and onboarding to tendering, referrals and repeat industry communication.
The challenge / opportunity
The marketplace had to make complex categories and business workflows legible to both buyers and suppliers.
The thinking / approach
Walid worked across business and marketing strategy, solution architecture, product workflows, operations, launch and investor material.
What we built
Marketplace proposition and brand
Solution architecture and workflows
Business onboarding
Launch and go-to-market material
Investor story and fundraising collateral
Behind the scenes
Selected original project material.
2,000+
Businesses onboarded
SR30M+
Referral deal flow
30,000+
Monthly email audience
“The product was only one part of the system; the operating model, onboarding and market story mattered just as much.”
Continue exploring
