Role
Founder · Brand & Product Lead
Discipline
Brand · Digital · Business · Content & Film
Context
2014 archive
Location
Saudi Arabia & Lebanon
Overview
An early Saudi restaurant discovery platform that grew from a market gap into a bilingual digital business.
Make fragmented restaurant information useful to diners while creating practical membership and content tools for restaurant owners.
The challenge / opportunity
Reliable data, Arabic and English content, mobile behaviour, restaurant onboarding and monetisation all had to develop together.
The thinking / approach
The product joined identity, UX, restaurant operations, editorial content and B2B membership into one growing platform.
What we built
Bilingual web and mobile products
Menus, offers, ratings and comments
Restaurant membership model
Owner tools and data workflows
Professional video reviews and content marketing
Behind the scenes
Representative slots are reserved for original project documents and media.
18
Saudi cities covered
14
Cities in Lebanon
$1.1M
Proposed offer accepted; transaction did not proceed
“Sufrati’s shareholders accepted a proposed USD 1.1M acquisition offer from Zomato. The transaction ultimately did not proceed.”
Continue exploring
