Walid Sanchez
Live cultural performance among illuminated sandstone cliffs
All work

02 · Culture & live experience

AlUla / Khaybar

Turning heritage into a live experience.

Role

Site Project Manager — AlUla · Project Manager · Stage Manager — Sounds of Khaybar

Discipline

Experiences · Entertainment · Government / Cultural

Context

Cultural programme

Location

AlUla & Khaybar, Saudi Arabia

Overview

Site project management, guest operations and live production across cultural experiences in AlUla and Khaybar.

Turn layered cultural concepts into coherent guest journeys and live experiences that worked safely, precisely and bilingually on site.

The challenge / opportunity

Venue, transport, hospitality, security, performers, technical production and guest movement had to meet in one tightly coordinated experience—including visits by royal, VVIP and internationally recognised guests.

The thinking / approach

As Site Project Manager in AlUla, Walid coordinated site requirements for royal and VVIP visits, including guests Lionel Richie, Andrea Bocelli and the late Shinzo Abe. His verified roles on Sounds of Khaybar were Project Manager and Stage Manager, connecting teams and calling the live sequence without claiming authorship of every spatial element.

What we built

01

Site project management and VVIP guest coordination

02

Venue and guest-journey planning

03

Hospitality, transport and wayfinding coordination

04

Performer and technical-team calls

05

Arabic and English voice-over sequencing

06

Live show running order and usher movement

Behind the scenes

Walid Sanchez coordinating an AlUla site visit with Lionel Richie and the guest team
AlUla site visit with Lionel Richie · Guest and site coordination
Andrea Bocelli being welcomed during an AlUla site visit
Andrea Bocelli visit · On-site guest experience
Helicopter arrival logistics in the AlUla landscape
VVIP arrival and site logistics in AlUla
Audience seating prepared around the outdoor Sounds of Khaybar stage at sunset
Audience and venue setup before the performance
Musicians’ chairs, microphones and sound equipment arranged on the outdoor stage
Stage and technical setup at sunset
Traditional performers assembling with the Saudi flag before the event
Performer coordination before the live sequence
Live video production position overlooking the Sounds of Khaybar performance
Live production during the performance

Selected original project material.

“Creative intent only reaches the audience when every handover, cue and journey has been considered.”